With the massive outbreak of Covid-19 all over the world, small businesses are particularly looking for ways to connect with their customers online and expand their digital presence. To help make the digital connection easier for small businesses. Google and Facebook have recently announced support in the form of Ad Credits and Grants for small businesses. Here is a handy guide on how small businesses can access these ad credits and grants, along with helpful tips to grow your digital presence.
Access Google and Facebook Ad Credits and Grants
The search giant Google announced Google Ads credits of $340 million as part of $800+ million to help small businesses as emergency response. These ad credits will be available to businesses with active accounts and the credit notification will appear in the Google Ads accounts to be used until the end of 2020 across its advertising platforms. The purpose of these ad credits is to help businesses with their cost of staying connected with customers and even support business growth.
Facebook also launched a program that provides $100 million in cash grants and advertising credits to help small businesses deal with the current financial burden due to the Coronavirus pandemic. These grants and ad credits are available to 30,000 eligible small businesses in more than 30 countries where Facebook operates. For more detail on these grants and ad credits, visit the Facebook Small Business Grants program page.
Helpful Tips to Grow Business Online
With the availability of these grants and ad credits, you can make a long-term investment in your business whether you’re just going digital or expanding your eCommerce business reach. Here are some helpful tips to help your business grow while targeting your audience to explore digital advertising.
Know Your Target Market
It’s no secret that taking your business online means you’re targeting a wider network of audiences. While targeting an online network of the audience may seem easy, you should have a defined target market for your business. The more you understand your audience, the better you can target them. The moment you start understanding your target market and your insight grow, you’ll start experiencing higher conversion rates and better ROI for your marketing efforts.
A detailed understanding of your target market will help you better promote and sell your products or services that fit your audience’s needs.
Get Creative with Your Content
People love to follow brands or businesses that understand them. Getting creative with your brands in terms of customer-centric content engagement on channels can help. Start working on your brand voice and demonstrate your uniqueness, and expertise to attract attention. Your content should be customer-focused based on a conversational tone that will appeal to your target market. By sharing the content that appeals to your customers will likely bring them back to your business and contributes to your bottom line.
Staying active on social platforms that your customers use can help you engage them quickly. Encouraging user-generated content, asking questions, and rewarding them with deals and discounts will help your business in the end. Create a personalized content strategy and stick to it to grow your business online.
Use Advertising as an Experimental Tool
With the advancement in the digital industry, more and more businesses are using advertising as an experimental tool to market their business online. The most common advertising options include Social Media Advertising and Pay-Per-Click Advertising.
The key to advertising is to start small, have a handy budget to experiment with different ads creatives. Get into insights and learn how the ads are performing and tweak them accordingly. Learn what’s working and what’s not by analyzing demographics, geography, audience interests and behavior to target the right audience. If you don’t have the cash in hand to launch an advertising campaign for your small business, apply for a small business loan while you’re growing your business online.
Take your Business Mobile
The world has gone mobile and it has become the dominant channel for marketing – making it essential for small businesses to pay attention to win and keep their customers. Numerous studies have shown that global consumers are using mobile devices as their primary Internet source. So no matter the size of a business is, you need to have a mobile-friendly website or an app to reach your target audience. Its time to start working on a mobile strategy for your small business to leverage its growth potential and continually testing and analyzing your mobile strategy will help your business in the distant future.
The Bottom Line
Understanding of the digital world is important to build a secure future for your small business. Sometimes getting into the digital sphere can be challenging with requirements like expertise, capital, and resources. If you need funding to start your digital initiative, get help with small business loans from Merchant Advisors. Going digital and funding success is not something that happens overnight. It takes time, efforts and dedication to build connections with your customers online. Once you’re connected digitally, you’ll not only get constant income streams but also helps your business grow into the future.