Did you remember the last time you visited a site and left after few seconds? And if you do, I’m pretty sure you did this quite a few times today.
Digital presence of a business is a great way to draw and retain customers. Today, small business owners have access to many free tools like Jimdo, WordPress, Wix and more to build an impressive and mobile-friendly websites quickly. Many entrepreneurs are also confused with these great resources as to recognize the most trusted and reputable websites building portal.
According to 2015 B2B Web Usability Report, some essential website elements are established which buyers actually required from vendor websites that not only helps in customer retention, but also lead to conversions.
The key to a solid online business presence is authenticity, and trust and credibility is the most effectual means of creating authenticity.
According to 2015 B2B Web Usability Report, many online businesses are ignoring simple opportunities to improve their websites and build trust and authority. Five major key elements are discovered that most business websites are missing.
- Business Contact Information
According to the report, 51% of users pointed out that “business contact info” is the missing element from most websites. Surprising 98% users said that they would leave the website if it doesn’t have complete contact information or a phone number. Around 54% or be so irritated that they might leave the website having no contact information.
Authenticity is the key element which buyers need to know that a website is reliable and belongs to a real business or location. And the best way to make it happen is by including all your contact information like physical address, phone number and email address in the website.
Another thing to make sure your visitors can easily find your contact information. Displaying it in small print or cloaked in unessential text send a bad message to users. Make sure your information is clear, bold and easy to find, along with the relevant social media links in the website footer. If you want to have a separate contact page, make sure it’s easier to navigate.
- About Business Information
Business information is another important aspect which props up the trust and credibility of a business website. The story about your business, your team and your company holds the business authenticity. According to the report, 52% signified that about business information is important element they want to see that establishes the credibility.
You need to have a story of your business with detailed bios and personal stories of every team member. Also, add their social profile links like LinkedIn and Twitter along with clear headshot pictures.
- Customers Success Stories
Another important element to ascertain your business trust and credibility is to showcase the success stories of your clients. Show case studies how you helped others businesses grow and gain success over nights. Publish your client list and testimonials on your website homepage. A long list of happy customers surely adds value and credibility to the business.
- Quality Conversion Content
There’s a trend among business owners that engaging social media presence and regular blog posts can get them customers. Though, all these are constructive strategies, but videos, social media postings and blog posts graded low on quality content that converts and establish business authority.
Work smart and focus your marketing efforts on developing case studies, engaging promotional videos, research reports that establish the integrity of your business in the industry. Spend time in writing frequently and leverage users’ feedback to offer quality and relevant content they wish for.
- Keep Your Presence Simple
The advancements in digital industry force businesses change their digital marketing strategies and use mobile-friendly websites, especially after the Google’s Mobilegeddon recent update that rank mobile-friendly sites more in theory results, 61% users in the survey indicated that a mobile-friendly website doesn’t impact their buying decision.
Obviously, you shouldn’t discard a mobile strategy or rush into developing a mobile-friendly website. As a better alternative, you need to make it as simpler as you can. Use a simple website design along with the content that your visitor wants to see. Make it easy to navigate so users can find relevant information easily. Simple navigation and responsive website design will not be enough, but, businesses will have to count more on establishing genuineness to convert and retain visitors.