Social media has now become an integral part of our lives. It is not only a platform connecting people but an important marketing tool in this age. There are almost 3.03 billion social media users worldwide, giving a rough estimate of your potential customers.

Engaging customers is not an easy task, you need a proper strategy for that. Creating an effective social media strategy to help you achieve your target objectives can be difficult. Here are some tips to help you create a winning social media marketing strategy:

  1. Track the Social Media Performance

Before planning on the strategy, you need to track the social media performance of this year so you can better understand the stats. Evaluate the numbers from each social media channel to observe the traffic and engagement on your page.

Align the numbers with your next year’s social media marketing objectives. Having a high number of likes seem to be encouraging, but you need to make sure that every promotional campaign is achieving its targets. Tracking the social stats to implement new objectives will help you to monitor your overall social media performance.

  1. Define New Targets

Your new social media targets should be aligned with your overall company’s goals. Depending on your industry, niche, target market, audience, and competition, your marketing goals can significantly vary. However, your potential goals should include:

  • Increase brand awareness
  • Increase website traffic
  • Building a community on social channels
  • Generating more leads
  • Increasing sales
  1. Create Audience Personas

Evaluate the market data to find out who your audience is, their preferences, demographics and age groups. What type of content they will definitely go through? Create an audience persona to fully understand who your followers are and use these insights to create your next social media marketing strategy.

  1. Categorize Key Channels Distribution

Define your strategies for each social media channel and categorize your key distribution accordingly. According to Statistics, there are many key distribution channels, but 67% of businesses in the US said that Facebook is their most effective social media channel, 10% says Instagram, and 5% says Twitter. It is designed to design your strategy according to the needs of social media.

  1. Mind your Timings

Know when your audience is most active on social media channels and try to post on the optimal time. Postings on the peak time will lead to more engagement.

  1. Keep an Eye on your Competition

Check out your competitors and see what they are doing to promote their business. Analyze their strategies, their targeted social media channels, and their content and in the end, come up with an impeccable strategy. This will also keep in the loop of recent trends and you can easily navigate through trending keywords.

Want to learn more about social media marketing and be more effective and productive in your business? Follow us on Twitter (@Onlinecheck) and Facebook (@Onlinecheck).


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