Social media has now become an integral part of our lives. It is not only a platform connecting people, but an important marketing channel for businesses. There are almost 3.03 billion social media users worldwide. You probably have heard the term customer engagement and retention in social media marketing.
Engaging customers is not an easy task, you need proper strategy for that. Creating an effective social media strategy to help you achieve your target objectives can be difficult. Here are some tips to help you create a winning social media marketing strategy.
- Track the Social Media Performance
Before planning on strategy for the upcoming year, you need to track the social medial performance of this year so you can better understand the stats. Evaluate the numbers from each social media channel to observe that from which channel you have more traffic and generated leads.
Align the numbers with your next year’s social media marketing objectives. Having high number of likes seem to be encouraging, but you need make sure that every promotional campaign is achieving its targets. Tracking the social stats to implement new objectives will help you to monitor your overall social media performance.
- Define New Targets
Your new social medial targets should be aligned with your overall company’s goals. Depending on your industry, niche, target market, audience, and competition, your marketing goals can significantly vary. However your potential goals should include;
- Increase brand awareness
- Increase website traffic
- Building community on social channels
- Generating more leads
- Increasing sales
- Create Audience Personas
Evaluate the market data to find out who your audience are, their preferences, demographics and age groups. What type of content they will definitely go through? Create audience persona to full understand who your followers are and use these insights to create your next year social media marketing strategy that will help you to engage with the target customers.
- Categorize Key Channels Distribution
Define your strategies for each social medial channel and categorize your key distribution channels is also important. According to Statista, there are many key distribution channels, but 67% of businesses in US said that Facebook is their most effective social media channel, 10% says Instagram, and 5% says Twitter.
- Decide the Best Time to Post
It is also an important factor to consider. Know when your audience is most active on social medial channels and try to post on social channels on the optimal time. It is also an excellent engagement strategy to post when your audience are fully active on social channels.
- Checkout What Your Competition Is Doing
Check out your competitors and see what they are doing to promote their business. And for that you need to check out who your competitors are, what type of strategy they have implemented, which social media channel they are focusing more, and what type of content they are posting on their social channels. Monitoring your competitors is also important as this will give you a know-how about what is in trend and what type of keywords are ranking.