The fourth week of November is a big week for small business owners. It brings Thanksgiving, Black Friday, Cyber Monday as well as Small Business Saturday. With so many sales event this month, you are kind of puzzled about how to select what seasonal marketing strategy you can take on. You don’t need to go all out, but pick some of the elements to your Thanksgiving sales strategy that can bring you definite sales.
Here are a couple of sales strategies for Thanksgiving that will boost your revenue;
- Start Sending Countdown Emails
Definitely you have no time to waste on creating teaser emails, however you can still send your customers countdown emails. Because the email sent a day before the Thanksgiving will build the anticipation. Adding a countdown timer in your emails can attract your customers’ attention and encourage them to buy from you.
- Provide Last Minute Discounts
You have short time and you want to attract more customers to your business, offering them last minute discounts is another best way to attract customers to your business. You don’t have to offer massive discounts, start with 20% discount offer. Check out your stock and make a list of items that you have loads of in your stock and start offering discount on them.
- Offer Special Offers
Your regular customers are your brand advocates, therefore start contacting your regular customers by emailing or messaging and wish them a happy Thanksgiving by providing them special offers. They promote your business to their friends so give them a special care and acknowledgement.
- Update Your Customers on Your Best Selling
Update your customers by sending emails and messages about your best selling products to let them know how much of them you have in your stock. Scarcity principle works well in this situation. So creating scarcity of your best selling products can increase your sales as well.
- Extend Sale Hours
If you have missed out on the planning part of Thanksgiving promotions, you can also have a chance to cover this loss by extending your sale hours. Send your customers emails regarding your last-minute extended sale.
- Use Pop up Offers on Your Website
If your Thanksgiving offers don’t hit the mark and the visitors on your website are just about to leave, add a pop up message with unique sale offers to engage and stay your visitors on the website. Additionally, offer visitors 1-2 discount offers to attract them to buy from you.
- Use Catchy Subject Lines
Catchy subject lines attract the reader’s attention. Use the creative approach when writing emails to your customers. Use bold, catchy and lively fonts that will grab your customers’ eyes. Your subject lines should be simple and easy to view.
- Give Thanks to Your Existing Customers
Thanksgiving is the best time to say thank you to your existing customers. Show your love and gratitude to your loyal customers by offering them free gifts or cards. Because that is the only way to build and maintain long-term relationship with your customers.
If you are a retail business owner and looking for business loans to fund your Thanksgiving marketing efforts, a business loan from Merchant Advisors can help. For more details, please give us a call on our toll free number (833) 827-4412. Alternatively, get your free online quote by filling our online loan application form, if you’re ready to apply for a business loan.