The spooky and scary Halloween is coming up and it is the perfect time for you to focus on your sales promotions. Last year Americans spent a record of $9.1 billion on Halloween. And this year almost 200 million Americans will partake in Halloween’s festivities. If you are not ready for the Halloween holiday, consider these tips to help boost your Halloween holiday sales.

  1. Start Halloween Sales Two Weeks Ahead

Most of the customers start their shopping a couple of weeks before the holidays. Therefore, you need to prepare for the Halloween two weeks earlier. Make holiday deals for Halloween. If you are short on cash and unable to fill your store with Halloween products, get your hands on small business loans. Costumes are the best selling products on Halloween, therefore it is advised to fill up your store with spooky and eerie costumes. Here are five trendy costumes for Halloween this year;

  • Wonder Women Costume
  • Black Panther Costume
  • Edna Mode Costume
  • Riverdale Costume
  • Mamma Mia Costume
  1. Spooky Dark Storefronts

One of the most creative way to engage customers’ attention is by creating a fun and frightening look and feel of Halloween for your storefront. And for that, you can use special lightening effects with backdrops and scene setters. Place skeletons and skulls in your store. Don’t change the whole theme of your store. Just add some temporary add-ons for the holidays. The renovation part can be expensive and having no cash for this means you are out of the game. Therefore get small business loans and enjoy the spooky Halloween season.

As with storefront, the same goes on with your business’ website. Use themes and pop up messages or coupons. Use scary call to actions where you deem necessary. Here are some trendy ideas for storefront decoration;

  • Graveyard Candy Display
  • Orange Pumpkin Display
  • Apothecary Decor Window Display
  • Skeleton Mannequin Window Setup
  • Witch Outfit Fashion Showcase
  1. Optimize Your Website for Mobile

As the M-Commerce is flourishing, currently many online shoppers turn from web to mobile devices. And at present, the M-Commerce has become a growing part of e-Commerce. Therefore, it is important to make your business’ website responsive for mobile version. Here are some methods that you need to follow to optimize your website for mobile;

  • Use Mobile Plugins on CMS Platforms
  • Use AMP movement
  • Use best site navigation practices
  • Use email campaigns
  • Social media marketing
  1. Halloween Sales Discount Promotion

Holiday time is the best time for businesses to run promotional deals and get the best possible conversion rate. Shoppers are highly price-pliant, especially the online shoppers. Provide them limited time sale discounts with coupons.

  • Promo Codes
  • Buy One Get One Free
  • Payless Coupons
  • Discounts
  • 30-50% off
  1. Send Gift Cards to Promote Your Halloween Sales

If you are running a special promotion for Halloween sales, send your existing valuable customers gift and discount cards to augment your Halloween sales. Start your promotional activities almost a month before the holiday time.

  1. Offer Free Shipping

For online customers, free shipping really matters especially on holidays. Therefore, using free shipping strategy can help you in boosting your Halloween holiday sales. A large number of online customers will shop more if they see a free shipping policy. Increase your cart value and boost your revenue up while dropping your delivery charges.

  1. Invest In Social Media Promotions

Social media at present is a powerful tool for businesses to target and engage customers, especially in holidays. Start social media campaign for Halloween holidays. Use Facebook for targeting and engaging customers by posting engaging content with captivating image posts regarding Halloween. The same way, use YouTube and post engaging videos regarding Halloween. Twitter with appropriate hashtags such as;

  • #Halloweensales
  • #trickortreat
  • #Halloweendeals
  • #halloweencostume
  • #halloweentheme
  • #halloweendecorations
  1. Email Marketing

Almost every individual in US is checking his email frequently and that is why email is the most effective direct marketing channel for promoting your business. As everyone knows that Halloween is a huge retail opportunity, therefore you need to start your email campaign a couple of weeks before Halloween holiday. Send promotional emails to your existing customers and offer them discount cards and codes. This will help you boost your Halloween sales.

Summary
8 Halloween Marketing Ideas for Small Business Promotion
Article Name
8 Halloween Marketing Ideas for Small Business Promotion
Description
Thinking about promoting your small business this Halloween? Here are 8 best Halloween marketing ideas to get you small business promoted.
Author
Merchant Advisors
Merchant Advisors
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