Thanksgiving is a US holiday celebrated at the end of year in November. This year the Thanksgiving is observed on the 22nd of November. According to the National Retail Federation, 40% of shoppers begin their shopping after the Halloween and almost 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year.
No doubt Thanksgiving kicks off as a crazy time for everyone in US. During all your planning for cooking and shopping, you need to express your gratitude to your customers who have supported your business throughout the year.
Here are some of the best ways to say thank you to your customers and increase your sales at Thanksgiving;
- Connect Thanksgiving with Your Product
It doesn’t mean that you can’t connect with your customers if you are not selling turkeys. In fact, businesses of all types can get benefit from Thanksgiving event and can increase their sales by setting some strategies and goals. You can connect your products with Thanksgiving by adding trending hashtags with your product description such as #Thanksgiving, #turkey, #Thanksgivingsales, #Thanksgivingdeals. These hashtags can bring on customers to your website.
- Pre-Thanksgiving Cards
Send your customers some gift cards before thanksgiving because by doing so you are not only expressing your gratitude to your customers, but also promoting your business for holiday sales. Sending your customers printed shirts with your brand name on will also work in the same way as gift cards. Make a list of your regular customers and send them gift cards. These gift cards work as reminders to your customers to buy from you on Thanksgiving.
- Offer Loyalty Discounts
Sometimes an email campaign offering discounts on Thanksgiving deals can increase your sales. Check out your yearly customers’ data and see the number of customers who made the constant purchase from you, enlist all these customers and send them Thanksgiving themed email newsletter and offer loyalty discounts. This will also help you in increasing your sales at Thanksgiving event.
- Community Giveaways & Contests
Getting an emotional connection is half the battle. Express the Thanksgiving spirit with your community by offering giveaways. Giveaways are the best effective practice to increase engagement. If you can’t afford to host a community event, you can offer a percentage of your customers’ purchases. As people are more inclined to buy from a brand that is known for its giveaways.
- Thank Your Followers with a Special Discount
How often do you take the time to thank your online followers? These followers are your real loyal customers. They promote your brand and business by sharing your products online in their relatives and friend circles. You can thank your followers and appreciate their loyalty with your business by offering them special discounts on this Thanksgiving. Send your loyal followers direct messages to recognize them and explain the reason why you are thanking them. It will also help boost your Thanksgiving sales.
- Throw a Holiday Party
People love to attend holiday parties. Throwing a holiday party is also a good strategy to help engage your customers’ attention towards your brand. Have some party music, decorations, holiday treats, and gift wraps to thank your loyal customers. This is also a great time to have a holiday sale or offer discount coupons!
- Incentivize Your Returning Customers
Thanksgiving is an event of expressing your gratitude to others, therefore start contacting your customers that you haven’t heard from in a while. Send messages to them and thanking them for their business and offer them discounts on your products for Thanksgiving.
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