Content marketing has become a popular mean in consumer engagement, lead generation, social networking and digital marketing. Intelligent marketers know the fact that traditional marketing tactics are no longer useful and that there are better ways to engage audience and make more sales. The power of content is growing by the minutes passing as new strategies and trends are pushing content to new pinnacle in branding and publishing.
Content marketing isn’t just about blogging or social media. It’s a strategic marketing methodology that focuses on creating valuable and engaging content to attract, convert and encourage your target audience to make a money-making action. Content should be appealing, instructive and amusing to enhance or change customer behavior to build brand identity, and create growth prospects for businesses.
What Should Your Content Strategy This Year?
If you want to be a winner in the industry by delivering effective content that fuels your brand identity, your inclusive content strategy should include the following:
- Buyer Personas
At first, you should know what your buyer’s persona is? Who you want to engage more? Before creating content an effectual strategy, you must identify the buyer demographics that make up your buyer personas: Who they are, their jobs, their behavior patterns, their professional goals, their power in business etc. Your comprehensive content strategy must include details of their buying habits, industry interests, operational needs, hobbies and business goals.
If you are able to spot your buyer personas, it will help in making your content target for your ideal audience — generating eager content sharing and conversions.
- Go-For-All Content Platforms
Content marketing isn’t just about blogging or social media — it’s more than that. The new winners in content marketing will those who expand their reach to include everything from articles writing, eBooks, email newsletters, guest blogging, landing pages, press releases, podcasts, social media posts, videos, visual content, webinars, and white papers to live presentations.
You need to think your content strategy as a palette that includes varied colors all needed in painting a winning picture of your business.
- Use Mobile Optimized Content
The need for mobile optimized content is mounting along with the high usage of smart phones and tablets. Your content is available 24/7 for viewing and it must be empowered for mobile users. Along with that, every business must also have a mobile-optimized website to deliver valuable content to create a constructive user experience. If your targeted audience is using mobile for almost everything, why shouldn’t you?
Now is the age of mobile and your content should imitate this paradigm shift that has transformed the professional landscape. These mobile surfers are also active on social media platforms so you should better be ready for it too.
- Adaptive Content is Rising
Adaptive content is a technique that supports meaningful and adapted communications across all platforms. According to a study, 94% businesses agree to the fact that adaption is the key to success. And more than 45% of shoppers say that they favor online shopping instead of store visits.
In today’s digital world, buyers are more prone to personalization because it represent not only your capacity to speak about their intentions and needs, but also shows your ambition to offer a uniquely adapted shopping experience. Adaptive content not only boost post-sale engagement but also help in increasing presale. So, blending your content strategy with adaptive content will benefit your business this year to a great extent.
- Use Of Rich Illustrated Content
Another rising factor in online marketing strategy is the use of illustrated content. People love to see people, places and things. They are more attracted and trust visual engagement. If your 2015 content strategy includes all the illustrated videos and unique visual elements, juggle around with it. Integrating rich visual content is the key when engaging mobile audience.
Use creative infographics, memes, charts and even animations to narrate your brand’s story— especially on your social networking channels. Don’t overlook the opportunities that illustrated content can bring in for your marketing endeavors.
- Have Optimized Web Content
When it comes to positioning your content, your website is the most important place. Your website content needs to draw convert and generate clientele and must be power-driven with Search Engine Optimization (SEO) as a promotional tool to attain new customers. Your website is your most significant sales tool as it can generate leads and get you more business.
You need to make sure your website is SEO optimized. The searchers are your buyers and they should find you easily. Make sure your business come up on top of search engines results when they are searching. Using effective SEO campaigns can get you great results and an excellent chance of getting noticed online.
If your online presence is set up with intelligent SEO, clear Calls-To-Action (CTAs) with the engaging content, you’re doing a great job for the right buyers. And if not, explore the smart SEO and CTA practices and fine-tune your website to make it a source for customer acquisitions.