If you ask a 12-year-old regarding social media, s(he) will be able to tell you all about it, it stands true for a 60-year-old as well. This gives a deeper sense of how deeply rooted social media is! Social media has now become the most effective tool to market your brand. It can be used for a number of reasons:
- To promote a business to sell products and services
- To increase leads
- To improve search engine ranking
- To develop trust with customers
Creating a prominent brand rich in positive traits should help increase the fans and followers. Effectively implementing branding strategies can help you win customers. Many brands are strengthening their online profiles just to differentiate their brand identity on social media. Social media branding is a necessary part of your overall marketing efforts.
We have compiled a few effective social media branding strategies for you to follow:
- Be Playful with your Brand Identity
Brand identity is a golden door between your brand and the world, and it also differentiates your brand from the competition. It also helps create a brand experience that encourages your target audience to engage with you. To put it simply, your Facebook posts should be synchronized with your other social media posts. It is also suggested that your profile image should be the same on all social media channels.
- Know where you are headed
Knowing what you are doing and why you are doing is your mission and where you see yourself is your vision. And how you achieve the set vision relies on your values. Create goals and try to achieve your set benchmark; your goals should be specific, measurable, attainable, relevant and timely. Consider this the glue that holds your business together. It is suggested by the expert business managers to re-shape your mission, vision, and values in accordance with the current trends.
- Be Consistent by using Brand Automation
Branding automation helps businesses to not only scale their brands but to manage all branded content from its conception to creation and finally implementation. The goal is to ensure the consistency of the brand throughout all marketing channels. There are many helpful brand automation tools available in the market that will help you save your effort or time.
- Have a Distinct Visual Identity
The visual presentation of your brand that is used in your communication is more than a design, basically, it is a stamp of your brand that will create the first impression on the customers. You need to make sure that your visual identity creates the same impact as what is being said in the text, or in audio/visual. In case your visual identity doesn’t match with what is being said in the text form, it will result in inconsistencies in your channels responsible for communication. Currently, the visual identity plays an important role in the social media branding of your business. If any of your social profile looks similar to any other business, it will lead to plagiarism and will create discrepancies among your customers.
- Design a Content Calendar/Plan
A content plan is a solid schedule of content that details what are going to post and share on your business social pages in a given time. A well-planned content schedule can save you time and energy, it is a great key to keep you and your business organized. You need to stick to the scheduled content plan-uploading a couple of social media posts each day. For example, 2-3 Facebook posts and tweets in 24 hours, and follow this plan throughout a whole month and you will be never off-track.
Social media is a great tool to build and grow your brand as well as improve your brand identity. Decide which social media platform is best for your brand considering its nature and targeted audience.
If you are looking for more social media branding tips, read our blog (@Onlinecheck) or follow us on Twitter (@Onlinecheck) and Facebook (@Onlinecheck).