When your small business’ budgets are quite tight, marketing is commonly the primary department to suffer. Workers’ payroll needs to be met. Business taxes should be paid. Supply chains should remain open. In case something needs be reduced, it is all too often your business’ social media budget, mobile marketing budget as well as content marketing budget; however the small businesses don’t have to be flush with additional cash to create a huge impact on their brands.
Right here are five ways to increase your small business visibility and improve the overall sales without a major investment.
- Use Increasingly More Videos
The most important step a startup business can take to increase its Return on Investment (ROI) and conversions is to add in videos into their branding technique. Based on the recent study, there are almost 92% of mobile users watching and sharing videos online. Almost 70% of small business owners report that the video converts higher than other mediums. Your corporate video keeps the site visitors on your brand pages longer, is shared more frequently and improved on social media more than anything else.
- Visual Content Is Social Content
Image-driven posts influence content marketing on social media. The new research reveals that tweets on Twitter with images get almost 18% more followers, 89% more favorites and almost 150% more re-tweets as compared to the tweets without images. Throughout every social media platform, not only image-based social media platforms such as Pinterest and Instagram, image-based posts drive branding.
- Organize & Structure Your Design
Organize and structure your design consistently throughout all your channels. It is also suggested to use only three primary fonts. Additionally keep your channel’s, logo, watermarks and color scheme consistent on your website landing pages, social media pages, shipping label template and your business cards. You have to project your brand at every point of contact and interaction that your customers come across. This permanence encourages your buyers and augmenting your presence and visibility.
- Influencer Marketing – The Next Big Thing
Influencers are the top of the food chain in your industry. Maybe your influencers are famous persons or possibly they are bloggers. Either way, they’ve substantial social media following and keep outstanding influence over the people who are your possible buyers.
In case by luck you get an influencer who can re-tweet your tweet, or share your post on social channel or, even verbally recommend your product to a friend or colleague, you will definitely observe more visitors and possibly more lead conversions as compared to you could have possibly received had you marketed directly to the public.
- Blogger Outreach Campaign
Offer your business industry’s most popular bloggers free samples of your product. In case a well-known blogger writes a review about your product or service, it could add a major bump in the credibility and visibility from that blogger’s loyal readers. The secret is to make it natural and organic — you don’t need to make it your sales pitch and don’t provide anything in exchange for a product review.
Marketers on a budget don’t have the luxury of being satisfied. Creativity can lead to more spending so try to reach only effective influencers, not the masses. Make certain that your website format and layout speaks your brand consistently throughout all marketing channels. It is also advised to use captivating images rather than just putting a simple and dry text content. Additionally add and share videos and reach out to industry’s well known bloggers for product reviews.