It is generally a very good idea to incorporate seasons and holidays into your business marketing and advertising campaigns, as this helps attract people to your business and can even refine and improve your brand. With Halloween right around the corner, it is time to get your business in the eerie spirit and introduce some ghosts and goblins to your marketing efforts.
You could have noticed over the last few years that more and more businesses use Halloween to take their marketing campaigns up a notch. Why should you jump on the Halloween trend? October 31st is quickly becoming a worldwide festivity, as more and more countries observe the day every year, and the purchasers are spending lots of their money on festivities.
Don’t lose out on attracting more potential customers to your brand. Try these Halloween marketing ideas in your physical and online store.
- Offer Discounts
Attracting people to your business is simple when you start offering bargains. Send out coupons for 15 or 20% off of your services or products to enhance your direct mail campaigns. You can also include Halloween images such as ghosts and pumpkins to your business flyers or coupons to add a festive touch.
You can also offer seasonal Halloween vouchers through a unique discount campaign. Use events or activities trending in the area as a way of profitable customers who spend a certain amount of cash. For instance, if there is a Halloween party going on at a nearby restaurant or a haunted house in town, provide a pair of tickets to whoever spends a specific amount at your store by particular deadline. You could provide the same level of competition to your online customers as well.
- Make The Shopping Fascinating
In case you are in the food business, Halloween is the suitable time to put a twist to your regular menu to offer some foods or beverages inspired by the day of celebration. Use major food retailers such as Burger King and Dunkin Donuts for inspiration. Dunkin Donuts gives pumpkin spice coffee and donuts with pumpkin sprinkles, while Burger King offers burgers with black bun. This attracts consumers and makes the shopping process from those food chains even more fascinating.
Dressing up your store with some decorations such as putting some scary images of pumpkins in your store and a few orange and purple lights across the counter desk can make entering your shop more alluring to bystanders. Understanding and celebrating Halloween can also improve your brand.
- Host Halloween Party
One of the reasonable methods to communicate with the customers and attract new customers is by hosting events that hinge on a holiday or all over the place celebration. In case your business caters to kids, invite your customers and their families to visit for a party featuring games, candy and a costume competition.
In case you are looking to attract an older customer, offer a lot of food and have games that cater to more mature players. A number of the prizes could include discounts on some products. Simply ensure that you do not plan your festivities for the Halloween, as most people want to move trick-or-treating or spend time with friends that evening. Otherwise, host your party celebration the weekend earlier than the October 31st.
- Costume Contest For Employees
Start Halloween costume contest for your workers as the customers will love to see your workers dressed up and in the Halloween spirit as they shop. To get more attraction from your customers, you can offer gift cards to them. Additionally you can take pictures of your workers wearing different costumes and post them on the official social media platforms. By doing so, you are promoting not only your business, but also your attractive work culture.