At present the competitive landscape of the market continues to put more and more demand on small businesses than ever before. As the trends in any field or industry certainly rise and fall, how do the small businesses categorize the appropriate and related trends on the right time to set off the brand and also reverberate with the target audiences? You need to consider about the challenges and dispute that your brand experiences this year. Here we gather some of the top 2017 marketing trends to help you with your small business marketing strategies.
H2H – The New Marketing Trend
Valiant and courageous brands have separated with segmenting audiences by business to business (B2B) and business to consumer (B2C), and alternatively adopted a human-to-human (H2H) approach.
To resourcefully build important relationships with the target audiences, brands should present experiences that cultivate a deep emotional connection and present brand love and interest. In the end plan for communication that is personal, informal, compassionate, inspiring, amusing and story-driven.
Brand Collaborative Power
Don’t be scared to start a conversation and make your audience feel heard by encouraging them to actively unfold your brand message on your behalf. Brands manage the collaborative power of their communities by user-generated content (UGC) and crowd sourcing campaigns.
These efforts genuinely interact with the target audience and enable them to develop a consequential stake in the brand’s development and achievement. It even can result in the materialization of transformational plans or schemes that turn the brand in a completely new direction.
Technology With Purpose
Technology continues to emerge and progress daily and it looks like every week a new innovation is introduced. The good marketing strategies don’t just check boxes; they encourage the attendees, parting them strengthen and linked.
Adding constructive technology and collective elements can substantially help this concept. In the upcoming year, brands need to take a more practical and mindful approach when assimilating digital technologies to support their brand stories. Don’t use the technology for this purpose; deliberately choose the strategies that make sense for the audience.
The New ROI Trend
It is the time for small businesses to consider beyond the Return on Investment (ROI) and start considering the Return on Innovation, which spotlights on evaluating the enduring effect of ground-breaking marketing strategies.
Over and above the conventional Return on Investment metrics, brands looking for a more robust approach to build consequential links should determine the engagement and brand awareness.
Without doubt hashtags are trendy and influential part of the current communication culture. Hashtags are a flexible, powerful way to categorize the information, simplify conversations and create unforgettable shared experiences across all social platforms. Some of the trendy keywords in small business financing industry are #smallbusinessloans, #businessloans, #businesscashadvance, #workingcapitalloans, and #businesslinesofcredit.
Generally, within the upcoming year, brands will introduce new inventiveness to take their hashtag practice to the next level, allowing both offline and online audiences in highly interactive ways. This experience will not only help the brands to stay relevant in an increasingly competitive setting; however it also will set off momentous connections with an audience that will share the messages for the brand.