Christmas season is the time to feel the vacation liveliness and be close to your loved ones; however, if you are running a small business, it is also the time for you to take benefit of the marketing opportunities the vacations offer.
As per the National Retail Federation, the vacation season explains almost 30% of annual sales of some retail stores. However, during this time of year, it may be a challenge to grab customers’ attention, given the number of holiday promotions and sales they are strafed with.
Here are the top small business marketing ideas for Christmas to increase your sales:
- Add Some Christmas Colors to Your Branding
One thing that nearly every small business can do is to update all its branding with Christmas colors. Fine-tune your brand logo and social media profile pictures to comprise elements related to Christmas and use it during the festive season, both online and offline, (print media); however, make certain that it doesn’t negatively impact on your brand recognition. Any charges related to this can be justified by the fact that you can reuse those images for many years. You can additionally add Christmas related design and themes as header images on your social media profiles.
- Share Christmas Themed Updates
The general rule for content marketing is that 80% of your content material have to add value for your customers lives, and only 20% should be about promoting your small business, products or services. Don’t feel responsible about meandering this rule slightly over the Christmas season, as long as you don’t end up only posting self-promotional updates. Regular posts can still add values to your customers lives, while having more seasonal delight: restaurants can share their chef’s favorite Christmas recipe and nutritionists can post health tips.
- Incentivize Your Fans On Social Media
Depending on your target market and audience, you may find that your followers on social media are your most engaged customers and your best brand ambassadors. You need to thank them by providing offers on social media platforms. Even though digital coupons and voucher codes work best with online stores, brick-and-mortar companies can still offer print-at-home coupons which are promoted exclusively on social media. So you need to create a landing page for your online business with unique offers and it is also suggested to only promote this on social media channels.
- Publish Holiday Themed Videos
Christmas time is an appropriate time to post short, relevant videos that help your customers – without being excessively promotional. Categorize large items for your inventory that might be hard to wrap, or you can also categorize small items in one deal. You also need to keep the videos short – if you intend to share the video on Twitter, the duration will not greater than 140 seconds, and for the Instagram, the length will be one minute. It is also suggested to make one video for one product.
- Launch Email Marketing Campaign for Christmas
The Christmas time is good to improve your email marketing strategy, with a focused campaign to highlight on precise products and services and to share essential information related to the Christmas time, along with extended hours, and so on. A two-week Christmas marketing campaign might appear archetypal, however other than being theme wise appropriate, it lends itself very well to time-limited offers, and create a sense of urgency.
For smaller businesses, the emphasis should be on showcasing unique items that aren’t necessarily available from High Street stores and big box retailers, but it is perfectly fine to alternate between highlighting specific products and offering a general discount, either store-wide or department specific. But ensure that you have sufficient inventory of any stock being promoted. But before taking any further step you need to make sure that you have satisfactory stock of the product that you are going to promote.
- Department Specific Email Marketing Campaigns
In case you are concerned about finding 12 different marketing offers, or upsetting your customers by sending them e-mails daily, you can use the department-specific approach, in which you can send them emails department wise, this approach can be effective. You can pick the department alphabetically, but target those who will generate more interest and traffic.
- Use Creative Subject Lines in Email
The subject line of your e-mail marketing messages and newsletters should be clear and encourage your subscribers to open it. However, over the Christmas time you need to put some more effort in it in order to increase your marketing efforts and stay top on your competition. Use content that grabs the attention of readers and viewers.
- Activate Email Automation
Most email marketing providers offer email automation which can result in a sales boost. If you are running an online store you should use the email automation to re-engaging customers who haven’t made a purchase in years or encouraging customers who have left their cart incomplete. You can also use this email automation strategy to boost your Christmas and enjoy the benefits of this technology at the right time of the year.
- Product Specific Advertising on Christmas
obviously, your advertisements both digital and print need to consist of Christmas theme as discussed above. However, it is good to limit any campaigns that target on brand awareness, rather than the campaigns that spotlight your seasonal products and services, campaigns that promote your business on Christmas or campaigns that are specifically designed for sales only.
For online advertisements you need to make sure that they link to particularly lading pages that make it easier for customers to quickly purchase any product being advertised.
- Make Sure You Target the Right Audience
You also need to make sure that your Christmas marketing efforts should not replace your regular marketing, however a large amount of your advertising budget should be apportioned to Christmas advertisements over this period. You can carry this out by creating a separate Christmas-only marketing campaign, by doing so you are able to allocate the preset budget to Christmas and regular marketing campaigns.