The last few weeks of the year can cause either total success or total ruin your business. For lots of small businesses, the fourth quarter of the year is highest-grossing quarter. And the December is most profitable month.
Here are some small business holiday marketing tips that can supercharge your Christmas sale when it matters most.
Special promotion does not have to mean reducing prices, however it is to give your customers with some special presents when they visit your store in the evenings, or offer some gifts for the last minute purchases. The advertising and promotions that will add the most to your sales will be those that provide something to bring customers in, or also something to increase the amount of every sale, for instance, a $15 gift card after they spend $50. In case you have been confident enough to save cash to your small business liability insurance, it is okay to spend money freely on a unique promotion. You can also use the buy one get one free (BOGOF) or buy one get one half off (BOGOHO) promotional plans.
Extended Hours Trading
Extended hours trading means opening early or staying open late, particularly on weekends, can bring in more customers throughout the holiday season. In case you own a virtual business, you need to start considering cut-rate speedy shipping to increase the amount of time your customers have to shop and still get their purchases within time.
Special Shopping Events
In case you are a small business that caters especially to women, whether it is a spa, a beauty salon, or even a clothing store, you need to have a special shopping event for men. As it is generally considered, men are usually the last-minute shoppers and may need some help deciding on the perfect present. If the women that they’re shopping for is your regular customer, you’ve got an advantage because you can tell him exactly what she wants.
Social Media Promotions
With the help of social media, you can instantly promote your small business right up until Christmas evening. You can promote your services or products on Instagram, Facebook, Twitter, Instagram or Snapchat. Add some attraction element on your promotions; make your promotions for big discounts for a few hours and for a day.
Offer some gift cards as this is a remarkable approach to bring in more customers and revenue late in the fourth quarter. Over and above the usual cards that have a dollar value related to them, considering providing cards for a particular service or product. A day of beauty or a consultation with a personal shopper could make a gift card seem more attractive.
Add-ons For Last Minutes Shoppers
The last-minute customers usually tend to act without thought, therefore make sure that work in your interest. Additionally, you need to be ready for the recommendations and proposals to add to every purchase. Suggestive selling is a part of sales technique can also be of help in the long run.
Take Advantage Of Every Tool Available
Make certain that you are taking full advantage of all of the marketing tools that you have available. You can also use your social media presence to drive the sales on your retail location, and make certain that your retail customers know about your website. The customers who left your retail store without buying anything may change their mind and hit up the website when they get home.
Have A Secret Sale
You can promote a special offer of your product or service by sending out an email to your customers and by posting on social mediums. Produce secret sales as this is the first thing people see when they visit your website. Offer a gift on every purchase or a free item on a certain amount of product sale.
Make Every Effort Counts
In case you have an ecommerce website, make certain that you have a process for managing with abandoned shopping carts. In case a customer puts some of your product in their shopping cart, but doesn’t complete the acquisition process, you should automatically send an email suggesting them to come back and complete the transaction process. If the abandoned shopping cart remains there, you might offer a 10% off on that product if they come back and purchase.
Go The Extra Mile
Help your customers and make their shopping easier by offering free gift wraps, boxes and opaque bags so they can get their purchases to the home without giving away the surprise factor.