According to Harvard Business Review we often see in people a huge bias toward “ natural”- a preference for products thought as unadulterated. And keeping mind the natural school of thought we follow we often end up doing things in life for the sake of being safe. Follow like the previous not stand out and prove everyone wrong. I have plan to prove every traditional loan provider including the banks, that a merchant cash advance is much better than your typical collateral loaded business loan.For those new small business owners who have negative credit, a merchant cash advance could be a necessary element of business overhead. The beneficial aspect of receiving a merchant cash advance as opposed to a business loan that will provide working capital for necessary purchases and the known fact that there is no limit set as far as what your business can acquire. The funds can be applied to get supplies, renovate or modernize your businesses storefront or even pay off your taxes. As one would imagine, merchant cash advance for your small business can provided through your merchant account has higher interest rates than those supplied with a more typical business loan lenders , primarily your near by bank. This guarantees that over the time of the loan, you may repay more for the benefit of rapid access to capital along with a lesser amount of hassles. Also, for small business owners who obtain these alternatives to a small business loan, the payment schedule is always adjoined right to your business’s credit card volume of the week, thereby eradicating anxiety in regards to your business not possessing enough to make good on the monthly payment and keep up with your additional business obligations. Another reward for getting merchant cash advance is not risking to lose your personal assets, you keep your personal belonging away from your business. Business and pleasure are way apart. In a recent article in Harvard Business Review Justin fox discusses about why business is stuck on income equity . To me generating more capital by massive cash flow means generating more working capital thus more prosperous business .