As nearly 180 million Americans plan to celebrate the holidays, the Halloween sales hit the record high this year. Halloween is a solid business opportunity for small retail businesses. The total planned spending this year is estimated to reach almost $9.1 billion, up from last year’s $8.4 billion. Halloween costumes will make up the major part of spending this year.
Halloween Sales Stats
According to Halloween Industry Association survey;
- 95% celebrants plan to purchase candy
- 72% celebrants plan to purchase decorations
- 69% celebrants plan to purchase costumes
- 37% celebrants plan to purchase greeting cards
Industries That Will Benefit From Halloween
- Candy and treats
- Event venues
- Restaurants, bars and nightclubs
- Department stores
- Grocery stores
- Amusement parks and attractions
Halloween Marketing Tips to Improve Online Retail Business Sales
These Halloween marketing tips will ensure that you will not miss anything.
- Add Halloween Theme to Your Online Store
Add some spooky decoration elements to your retail website to attract more customers. Add skeleton, brooms and witch posters. Use special coloring effects. Decorate your website by placing scary sliders. You can place your Halloween promotions and messages on it.
- Use Header Bars
Use your website’s header bars for Halloween greetings and sales messages. Header bars usually attracts the visitors attention. Use fonts that are related to your Halloween theme.
- Use Popup Windows
You can also display a popup notification on your website describing about the Halloween promotions coupons and deals.
- Use Product Bundling Strategy
Product bundling strategy is a great idea for your online retail store. Make bundles of your Halloween items. It will make your shoppers searching easier. They can get the required items in a single bundle.
- Use Email Marketing
Email marketing is another productive strategy for Halloween. You can engage your customer base by send them email newsletters regarding your Halloween promotions. Use spooky and scary theme for email newsletters.
Small businesses such as retail, event organizers, department stores, restaurants and bars are expected to make more sales this Halloween. Most small business are experiencing rejection on their funding request from traditional lenders. And those who got approved, the next problem for them is to wait for weeks or even months to get funded. If you are looking for some immediate funding programs, go for alternative lending options.
6 Best Small Business Loans for Retail Businesses
Alternative lenders are offering best business funding programs at affordable rates and terms. Here are some of the alternative funding program to help retail businesses this Halloween;
Small Business Loans
Small business loans are best fit for purchasing inventory for Halloween. This loan is intended to help fund the business operational cycle. Not only inventory, but small business loans can also help you in your retail business’ growth operations. You can also use these loans to renovate your physical or online store with Halloween theme.
Bad Credit Business Loans
Businesses with bad credit problems can acquire these loans. Bad credit business loans help bad credit borrowers to get the amount of cash they need to take care of their business’ financial requirements. Bad credit borrowers can use this loan to invest in their retail business to boost the Halloween sales.
Business Lines of Credit
Business Lines of credit are more flexible than business loans. In a business line of credit, you can borrow a certain amount and only pay interest on the amount you borrow. You can buy inventory with your line, cover unexpected expenses and manage your business’ cash flow.
Merchant Cash Advance
Merchant cash advance is another type of business funding that can also help you to cover your business expenses. This type of funding is somewhat expensive, but you don’t have to provide and collateral and personal guarantee for a merchant cash advance.
Working Capital Loans
If you are experiencing some short-term cash problems, then a working capital loan is best business funding program for you. With working capital loans, you can strengthen your cash flow and can resolve short-term financial issues.
If you are a retail business owner and in need of funds to stock up your inventory for the Halloween, these alternative small business loans can help you. For more details, please call us on our toll free number (833) 827-4412. Alternatively, get your free online quote by filling our online application form, if you’re ready to apply for business loans for retail businesses.