The holiday season brings joy and happiness, however it can be a stressful time for businesses. Christmas and customer service are connected with each other. Having only satisfied customers is not enough, you need to create fans if you really want to flourish your business. We all believe that followers and fans are better than any other type of marketing.
Customer service is the part of business helping you to make loyal customers. Resolving your customers’ issues and problems means giving them what they actually need to feel happy and satisfied and even excited about their experience with your business. During the holiday season, the customers are more demanding and this stress can be dealt with providing them with the best experience. Here are some tips to help you release the stress of holiday sales by offering your customers the best shopping experience.
- Stay Positive and Gleeful
Though the Christmas can be stressful time, however if you create a positive experience for your customers, it will alleviate all your tensions related to Christmas sales stress. Your managers and other customer representative staff should be able to stay positive and gleeful in tone, but also be good at getting straight to the point and understanding quickly.
- Use Omnichannel Approach
Customer services is not all about serving your customers in a delightfully positive way, but it also include knowing your customer’s interest and providing them the solution of their problems. It has been long the customer service has expanded from the phones. Businesses are currently using Omnichannel marketing strategies to boost their sales and provide customers with excellent experience. Making sure that an excellent customer service experience can be provided to each and every customer, not only to customers who called the customer care center, can help you retail your customers. Holidays are the time when customers recommend a brand to their friends and family members.
- Always Under Promise and Over Deliver
Under promise and over deliver is a sales concept. This helps manage and fulfill your customers’ expectations with positive customer experience. Over-delivering on customer expectations will not only make your customers happy, but it will also encourage them to buy only from you.
The perceived value increases when you over deliver to your customers more than what they were expecting from your brand and with the increased value, you will definitely get referrals from your customers as well as sales.
- Get Social
During the Christmas season, everyone is on social media just to know what their favorite brands offer this Christmas. They asked the brands about the products they are showcasing at Christmas by commenting. Therefore you need to get social on all your channels and answer their queries in a most professional way.
Avoid any unwanted negativity and protect the reputation of your brand by interacting with customers on social media, through web chat, private messaging, or via directly answering their questions. This will help increase customer satisfaction and enjoy a stress-free Christmas. Customer whose problem is resolved will definitely share their experience on social.
- Keep the Christmas Spirit Alive
It’s Christmas time! Encourage your staff to maintain high spirits with Christmas festivity. This can mean adding incentives and rewards as well as offer treats to high performing workers. Decorate your store or website using Christmas theme. You can also add a Christmas tree into your store with lights on it. Offer your customers Christmas discount and other rewards. Remember the rule that each interaction with a customer is an opportunity for you to connect with an individual. Provide them the best service experience that can stick to their mind.
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