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303 posts by MichaelGavin
Build a Brand Reputation

Building brand reputation is important for the success of any growing business. A positive brand reputation increases customer confidence in your business that in the end will help in driving sales and overall business growth. Positive brand reputation indicates that

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Social Media Marketing 2019

Social media has now become an integral part of our lives. It is not only a platform connecting people, but an important marketing channel for businesses. There are almost 3.03 billion social media users worldwide. You probably have heard the

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Brand Positioning

Brand positioning is an intangible place that you as a business owner want to possess in the minds of your target customers and sets you apart from your competition. Brand positioning is one of the important things that most successful

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financial modeling

Financial model is a tool that is helping business owners to forecast business’ future financial performance. And this projection is based on the previous performance, and future assumptions of the business and requires income statement, balance sheet, cash flow statement.

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Improve Small Business Productivity

To remain prosperous in business, every small business owners need to ensure that they have the right strategies in place to ensure increased overall productivity. You cannot realize that how dramatically minor changes in your business strategy can improve your

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Business Expansion Strategies

Expansion strategy is a process adopted by a company when trying to achieve a high growth level as compared to its previous achievements. Like every other small business owner you want your small business expand into a large business. There

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Business Management Skills

Passion and good luck are the two basic elements require to run a business. However these elements will only help in the startup phase of business. Running a small business requires lots of business skills. Business skills are the abilities

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Positive Company Culture

Company culture is an essential part of any successful business. Every business has a culture that outlines its values and vision. Your employees’ behavior and efforts make your business successful, however there are businesses that only focus on their product

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Social Media Networking

Every business owner needs more and more customers. Without customers, it is quite difficult for businesses to survive. Social media networking can help businesses in getting new customers as well as retain existing ones. While there are a couple of

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Financial technology

Financial technology or Fintech is a comprehensive classification that refers to the innovative use of technology used for applying and receiving financial services for businesses. Fintech apps cut the effort half for managing business finances and making the lending process

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Improve Customer Retention

Managing customer retention rate is an incredibly important part of growing a small business. While there’s a certain attraction that comes with catching new customers, and keeping the existing customers coming back will result in a better ROI. Customer retention

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Cash Flow

Good cash flow is an important part of running a successful business. Managing all the overheads and having a surplus, are the signs of a strong and healthy business. Here is the short-guide on cash flow and its related topics

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Cyber Monday Sales tips

Cyber Monday is upon us. This year the consumers plan to spend almost $554.90 during the Thanksgiving weekend. It is time for retail businesses to stock up their stores and get ready for the sales. While there are many retail

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Thanksgiving Marketing Ideas

The fourth week of November is a big week for small business owners. It brings Thanksgiving, Black Friday, Cyber Monday as well as Small Business Saturday. With so many sales event this month, you are kind of puzzled about how

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Small Business Saturday

Small Business Saturday 2018 is right around the corner. It is the time when everyone’s eyes are on small businesses. There are major initiatives supported by the Government to encourage people to shop small and local. With so much things

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Retail Business Loans

Retail industry is one of the major and progressively growing sectors in US. Statista predicts a whopping 246.15% increase in the worldwide ecommerce making the US with $340 billion, the world’s second largest eCommerce market. This year the purchasing power

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improve credit score

Your credit score plays an important role in your business’ financial future and is an important aspect of your financial profile. Strong and excellent credit score helps you to qualify for business loans with low interest rates and favorable terms.

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Small Business Loan Application

Looking for funding to fund your small business? The road ahead is full of twists and turns because it does require a lot of time and research to locate the best funding program that suits your business. Due to the

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Fast Business Loans

Every small business owner needs to maintain a sufficient amount of cash flow in the business. And having access to capital from traditional way is great, but only when you can wait for months. Sometimes a situation arises when a

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improve your bad credit

It is a common misunderstanding among small business owners that businesses with bad credit problems can’t get easy access to funding programs. However the truth is that businesses with bad credit problems can have access to funding. Actually business loans

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Merchant Cash Advance

When you need funding for your small business, it might be quite enticing to get a merchant cash advance or money against your future credit/debit card sales. Your cash advance provider will deposit your required amount into your business bank

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Black Friday Sales Strategies

The Black Friday has now grown to become a biggest eCommerce sales day of year. The Black Friday offers various opportunities for small businesses to create discounts and deals to attract their customers. Shoppers are striving for discounts and deals.

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Minority-Owned Businesses

According to data from the US Census and the Minority Business Development Agency (MBDA), almost 37% of the US population identifies as a minority groups. 45% of small businesses in US were minority ethnic groups. The number has increased from

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thanksgiving promotion ideas

Thanksgiving is a US holiday celebrated at the end of year in November. This year the Thanksgiving is observed on the 22nd of November. According to the National Retail Federation, 40% of shoppers begin their shopping after the Halloween and

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Cyber Monday Sales

Cyber Monday is the busiest shopping day in the US with millions of people, including tech lovers and mobile shoppers hitting the web for sizzling deals. Last year the Cyber Monday was observed as the biggest sales day in US

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