Double Your Customer Base

October 28, 2009

Did you know that over half of the adults in the United States either don't qualify for or don't want a credit card and therefore can't make credit card advances? That is a whole lot of people who can't make a purchase or a payment on your web site if paying by credit card processing is their only option. With the economy in its current state can you really afford to exclude half of your potential customer base? Probably not. Smart business owners know how to create a profit and earn working capital even in the most trying of financial times and one strategy they use is finding ways to expand their customer base.

Did you know that over half of the adults in the United States either don't qualify for or don't want a credit card and therefore can't make credit card advances? That is a whole lot of people who can't make a purchase or a payment on your web site if paying by credit card processing is their only option. With the economy in its current state can you really afford to exclude half of your potential customer base? Probably not. Smart business owners know how to create a profit and earn working capital even in the most trying of financial times and one strategy they use is finding ways to expand their customer base. In fact, there are only a few ways your business can make more money: decreasing expenses, charging more for products or services (you must be careful on this one so as not to send your customers to a competitor), increasing your customer base and improving customer loyalty (so they spend more of their money with you more often).

As you can see, adding the ability to pay by online echecks on your website is one of the easiest ways to increase your potential profits. The process is simple for the customer. Upon checkout they are directed to a screen where a form that looks much like a check guides them through inputting their checking account information including their account number and their banks routing number. They get to experience the increased convenience of shopping online and you just made another sale!

On your end, the process works just like a credit card processing transaction. No muss no fuss. You will even have access to detailed records of your customers' purchases and they can use online echecks payment for one-time purchases as well as recurring monthly bills. It doesn't get any easier or more profitable than that. Another great benefit is that the cost of adding online echecks is usually less than accepting credit cards. The potential exists to nearly double your customer base just by accepting checks online so the only question is, what are you waiting for?