Site Last Updated 05/16/2012
The Press Room
More Options for your Customers Means more Business for You
August 05, 2009
The old saying says that the customer is always right and that holds especially true for how they want to pay for your products or services. Money is a very important and personal topic and people's emotions are tied very closely to it. They have both logical and emotional reasons for what they spend their money on and how they like to spend it.
The old saying says that the customer is always right and that holds especially true for how they want to pay for your products or services. Money is a very important and personal topic and people's emotions are tied very closely to it. They have both logical and emotional reasons for what they spend their money on and how they like to spend it. Some only use credit cards. They may like to earn mileage or other bonus points or maybe they just like knowing that there is a record of all their purchases that they can rely on every month. Other people prefer to use checks, maybe because they don't qualify for a credit card and maybe it is just out of habit. Then you still have rare occasions where people want to pay the old fashioned way—with cold hard cash.
Whatever way your customer most wants to pay is the way you should allow them to. The customer is always right. Making a customer comfortable and happy both with your product or service and the way they complete the transaction is a sure way to secure repeat business. It is a lot more cost effective to keep old customers coming back then to be constantly looking for new ones which you will know if you have paid for advertising lately.
It seems obvious that having a variety of options available for payment including accepting credit cards, electronic check processing service, custom in-store gift cards and even credit cards and echecks (paying by check online), makes things easier for everyone involved. You will spend less time at the bank and more time growing your business. Your customers will appreciate your flexibility and choose you time and time again over your competitors. Everybody wins.
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I am writing to thank you for your service and assistance in saving my business. I was absolutely impressed with the professionalism you displayed was as pain free as possible for me More...
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I am writing to thank you for your service and assistance in saving my business. I was absolutely impressed with the professionalism you displayed was as pain free as possible for me More...
